Golden to Silver: Timeless Passion, Passed Through Generation
Our story began with Recep KUMCULAR who is our founding father. Back in the 70s, when the whole world was hit by an economic crisis, he was a young man with big dreams. Despite having a large extended family, he couldn’t ignore his entrepreneurial spirit.
You know, in traditional Turkish families, gold jewelry is considered priceless. He grew up seeing how jewelry became a way for his family members to express themselves and showcase their status and personality. Jewelry became a curiosity while he was growing up.
Driven by his sharp business sense, Recep turned his curiosity of jewelry into a real business. That’s when YAVAŞLAR JEWELRY was born, right in the heart of Manisa, Turkey.
The business has started on a 45 m2 area and turned into a craft business. Silver jewelry was included in gold jewelry with the increase in knowledge, and our founding father became a trustable jewelry man for local people in Manisa.
But this business wasn’t just a job for us; it became our passion. Growing up in that store, we learned every detail of the jewelry industry. We had the chance to experience drawing, designing, production, and management. My cousin became a master of drawing, and I was eager to learn the art of management. We owe our training and success to our beloved founding father.